... the symbolic aspect of the brand – communicating Mulino Bianco as emblematic of a new family life in which the “Italian breakfast” was central. Originality/value Theoretically, this paper advances the understanding of the pervasive influence of brands in family life, showing how they do not simply reshape...

... Animals Food Children Netnography Family life Singularization theory The animals of the mind cannot be so easily dispersed Why look at animals? (Berger, 2009 , p. 257) Research on the way child food preferences develop within families towards meat and animal food products[ 1...

... families with two adolescent children. © MCB UP Limited 2000 Decision making Family life Conflict resolution Coalitions Children Consumer behaviour Marketers are interested in understanding the consumer behaviour of the family because it is considered the most important decision...

... an episode within which the family′s socially constructed resources are expressed and recreated. CMM is a technology offering considerable promise to new paradigm consumer researchers. © MCB UP Limited 1994 Consumer behaviour Consumers Decision making Family life Interpersonal communications...

... Decision making Models Family life Consumer behaviour Purchasing Marketing planning Marketing management A model of family decision making by Richard W. Pollay University of Kansas/Lawrence Husband-wife decision making is investigated by looking at the distribution of utilities to the two...

... UP Limited 1968 Decision making Consumer behaviour Family life United Kingdom Marketing The decline in the status of household decision making by Peter Cooper University of Manchester This paper attempts to set out the contemporary conditions of decision making. Three distinctive...