...Gomaa Agag; Anish Yousaf; Feray Adiguzel Purpose The effect of marketing agility on customer satisfaction and short- and long-term firm performance has not been empirically examined yet. Drawing on dynamic capability theory, the current study aims to investigate the direct effect of marketing...

... on firm performance. Design/methodology/approach This study adopts a robust quantitative methodology (online survey with 300 firms) from the technological sector in Greece. Findings Strong positive influences of MDS on DCs, TL and firm performance are revealed. Furthermore, DCs and TL...

...Yuan Wen; Babu John-Mariadoss; U.N. Umesh; Alberto Sa Sa Vinhas; Daniel Kuzmich Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate...

... on financial firm performance. Design/methodology/approach The research model was tested empirically on a sample of key informants from 209 firms working in (sales) management positions using regression analysis. Findings The findings suggest that in-role encouragement behavior is more effective...

... the relationship between ECE presence and firm performance. Design/methodology/approach This paper draws on the resource-based view of the firm and adopts a panel firm fixed effects estimator to test the proposed hypotheses. The empirical analysis uses a sample of 1,974 firm-year observations with 489 unique...

... Organisational performance Customer retention Customer satisfaction Service-profit chain Firm performance Time lags Non-linearity Panel data Figure 1. Revised service-profit chain conceptualization Operational inputs: the investment in manpower associated with technical service delivery...