... gifts is realized in actual gift purchases, and how this relationship varies depending on individual’s green consumption values. The study conceptualizes second-hand gift-giving and emphasizes its importance in reducing the environmental burden. Design/methodology/approach This study collected data...

... to study this uninvestigated facet of gift-giving. Design/methodology/approach Five experimental studies tested the hypotheses. In each study, participants assumed the role of giver or recipient and read a gifting scenario. Study 1 explored participants’ views on the importance of selecting a good gift...

... 06 2022 04 12 2022 16 10 2023 14 02 2024 13 03 2024 17 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Identity threat Gift-giving Social identity theory Membership organization Longitudinal field study...

...Julian Givi; Jeff Galak Purpose The gift-giving literature has documented several cases in which givers and recipients do not see eye-to-eye in gift-giving decisions. To help integrate this considerable segment of the gifting literature, this paper aims to develop a social norms-based framework...

...Ines Branco-Illodo; Teresa Heath; Caroline Tynan Purpose This research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to illuminate the givers–receivers’ networks beyond traditional role-based...

... by the two different image-sharing social media platform in a business-to-consumer (B2C) gift-giving context (Study 2). Design/methodology/approach Study 1 used a two (social media: Snapchat vs Instagram) by two (gift type: material vs experiential) between-subject factorial design, whereas Study 2 used...

.... This aversion emerges because givers anticipate that choosing an attitude-inconsistent (vs attitude-neutral) gift would cause them to experience a higher level of psychological discomfort. Research limitations/implications This research documents a novel gift-giving phenomenon (givers’ aversion to attitude...

...Gopal Das; John Peloza; Geetika Varshneya; Todd Green Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products...