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Keywords: Gifts
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 574–595.
Published: 29 March 2013
...Isabel Buil; Leslie de Chernatony; Teresa Montaner Purpose The aim of this paper is to shed light on the determinants of consumers' evaluations and purchase intentions of gift promotions. Factors analysed relate to the promoted product, the gift, the relationship between the product and the gift...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (3): 217–229.
Published: 01 March 1968
...Bryan Lowes; John Turner; Gordan Wills Evaluates current evidence on contemporary gift giving, drawing some tentative marketing conclusions. Draws evidence from surveys carried out in Bradford, UK and those carried out by Gallup and the National Opinion Polls on Christmas shopping. Looks...
