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Keywords: Green issues
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Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2003) 37 (5-6): 848–871.
Published: 01 June 2003
... development in business and society. The results also give evidence that green values, environmental marketing strategies, structures and functions are logically connected to each other as hypothesised according to the model of environmental marketing used to guide this study. Green issues Marketing...
Journal Articles
European Journal of Marketing (2000) 34 (5-6): 747–748.
Published: 01 June 2000
...   1999 . , ISBN: ISBN 0761912193   $39.95 (pb) Consumer behaviour Environment Green issues Environmental management strategy As the numerous consumer and media concerns with the environmental and safety consequences of the activities of the food sector alone highlight, the natural...
Journal Articles
European Journal of Marketing (2000) 34 (5-6): 723–746.
Published: 01 June 2000
..., such as equality for all. Third, the typology implies that all individual values vary together and in opposition to collective values, which has not been demonstrated. Consumer behaviour Environment Green issues Consumer marketing Social resposibility Over the last decade, environmentalism has...

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