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1-5 of 5
Keywords: Green issues
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Journal Articles
Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1546–1584.
Published: 25 February 2019
...-use rights only Consumer behaviour Consumer innovativeness Green issues Recent times have been marked by growing environmental challenges, including global warming, energy security and resource scarcity, resulting in mounting pressures to minimize the human ecological footprint...
Journal Articles
Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 522–551.
Published: 08 April 2014
... a connection between consumption and its environmental impacts. Michael Polonsky is the corresponding author and can be contacted at: Michael.Polonsky@Deakin.edu.au © Emerald Group Publishing Limited 2014 Cross-cultural studies Asia Consumer behaviour Green issues This paper advances...
Journal Articles
Social responsibility in environmental marketing planning
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 848–871.
Published: 01 June 2003
... development in business and society. The results also give evidence that green values, environmental marketing strategies, structures and functions are logically connected to each other as hypothesised according to the model of environmental marketing used to guide this study. Green issues Marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 747–748.
Published: 01 June 2000
... 1999 . , ISBN: ISBN 0761912193 $39.95 (pb) Consumer behaviour Environment Green issues Environmental management strategy As the numerous consumer and media concerns with the environmental and safety consequences of the activities of the food sector alone highlight, the natural...
Journal Articles
Environmentally responsible purchase behaviour: a test of a consumer model
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Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 723–746.
Published: 01 June 2000
..., such as equality for all. Third, the typology implies that all individual values vary together and in opposition to collective values, which has not been demonstrated. Consumer behaviour Environment Green issues Consumer marketing Social resposibility Over the last decade, environmentalism has...
