Keywords: Green issues
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Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2003) 37 (5-6): 848–871.
Published: 01 June 2003
... at corporate social responsibility is the two‐dimensional model proposed by Quazi and O'Brien (2000) where they define wide vs narrow responsibility, and benefits vs costs from CSR action. © MCB UP Limited 2003 Green issues Marketing Corporate responsibility Social responsibility Government...
Journal Articles
European Journal of Marketing (2000) 34 (5-6): 723–746.
Published: 01 June 2000
... be the purchase of an environmentally responsible product. These products not only satisfy a consumer’s immediate needs and wants, but also serve to benefit the environment in the long term. © MCB UP Limited 2000 Consumer behaviour Environment Green issues Consumer marketing Social resposibility...
Journal Articles
European Journal of Marketing (2000) 34 (5-6): 747–748.
Published: 01 June 2000
...Michael Saren D.A.   Fuller . Sustainable Marketing: Managerial‐Ecological Issues . USA : Sage Publications   1999 . , ISBN: ISBN 0761912193   $39.95 (pb) Consumer behaviour Environment Green issues Environmental management strategy As the numerous consumer...

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