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Keywords: Healthful food advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3032–3053.
Published: 05 October 2022
... between HFA and obesity prevention. Finally, drawing on the theory of CW, the study extends the tenets of theory in the context of personal and communal well-being. Consumer wisdom Healthful food advertising Obesity prevention Healthy eating attitude Self-regulatory success Young consumers Self...
