... Microcomputers Small firms Industrial purchasing ...

... Demand Customer satisfaction Industrial Marketing Industrial Purchasing Consumer Demand or Customer Satisfaction? by Kenneth Bernard University of Strathclyde, UK It is generally accepted as fact that, in so far as the evolution of thought and the practice of teaching are concerned, marketing...

...William B. Wagner The performance of the industrial purchasing department must be reconsidered and re‐evaluated in the light of the recent importance found in quality orientation, persistent economic uncertainty, supply shortages and expected service commitment. There is a need to determine...

... tends to be descriptive, with over‐reliance on anecdotal information so that research is devoid of any theoretical foundation; and secondly many present findings have grown from research which reflects individual methodologies. © MCB UP Limited 1986 Consumer behaviour Industrial purchasing...

... purchasing Organizational behaviour Sweden | 35 Risk Reduction and the Industrial Purchaser by Håkan Håksansson and Björn Wootz In an experimental study by Hakan Hakansson and Björn Wootz at the Centre of International Business Studies, University of Uppsala, the effects of the industrial purchaser's...

... computer purchase decisions. Concludes that it is clear that the computer suppliers had differential access to the firm's power structure and it was also evident they had differential knowledge of its operation. © MCB UP Limited 1975 Industrial purchasing Decision making Political risk United...

...G.E. Kiser; S.R.G. Rao; C.P. RAO Looks at two aspects of the industrial purchasing process: constructing a definitive any variations in their relative importance by purchasing and non‐purchasing executives when making buying decisions. Proposes that marketing manager need to know what factor...

... model, which had several causes giving simplicity. © MCB UP Limited 1970 Distribution systems Industrial purchasing Western Europe Retailing Marketing Change in the distribution systems of western industrialised economies by R. E. Thomas Department of Marketing, University of Lancaster...

...Keith J. Blois Principally concerned with the manner in which different types of personnel in the organisational structure approach purchasing decisions. States that the fact that industrial purchasing decisions are seldom made in a coldly logical fashion is becoming increasingly accepted. Examines...

... such as that provided by agents and vendors. Summarises that the role of specialisation of the parts of the organisation and the complex interaction between these parts needs further study. © MCB UP Limited 1970 Industrial purchasing Small firms Purchasing Consumer behaviour Some aspects of small firm...