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Keywords: Intelligence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 453–465.
Published: 01 May 2006
...) updated and analysed this to produce a subject‐based classification. Throughout these writings, there is an attempt to move away from the view that intelligence is simply about collection, towards one of a systematic, holistic process. There is also an attempt to broaden intelligence beyond competitors...
