Keywords: Intention
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Journal Articles
European Journal of Marketing (2020) 54 (10): 2575–2619.
Published: 13 October 2020
... . Hutzschenreuter , T. , Pedersen , T. and Volberda , H.W. (2007), “ The role of path dependency and managerial intentionality: a perspective on international business research ”, Journal of International Business Studies , Vol. 38 No. 7 , pp. 1055 - 1068 . Ishaque , A. , Tufail , M...
Journal Articles
Journal Articles
European Journal of Marketing (2013) 47 (1-2): 303–323.
Published: 08 February 2013
... is involved, and that the loyalty behaviour sequence mainly occurs guided by automaticity and inertia. A new model with habit strength as a mediator between satisfaction and loyalty behaviour provides a substantial increase in explained variance in loyalty behaviour over the traditional model with intention...

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