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Keywords: Intrinsic and extrinsic motivation
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Journal Articles
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation
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Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1644–1681.
Published: 28 July 2025
... of motivational orientations, when combined, can enhance work outcomes. The purpose of this study is to investigate how the interplay and balance between cognitive and affective orientations of intrinsic and extrinsic motivation may influence salesperson performance and work engagement. Design/methodology...
