.... Theoretical thematic analysis was conducted to explore the engagement experience and relevant social, personal and environmental influences. Findings Healthy food involvement appears to drive app engagement. Changes in situational involvement may contribute to fluctuation in engagement intensity over time...

... advertisement appeals with moderating effects of product category involvement. Design/methodology/approach Data were derived from a German market research initiative with 326,212 consumer evaluations for 792 real print advertisements from 26 product categories. Multinomial logit models were used...

... through which individuals interpret and reconstruct past emotional experiences evoked by nostalgia. It further investigates the role of product category involvement in the interplay between life satisfaction and nostalgic music. Design/methodology/approach Two experiments were conducted. The first...

...Stefan F. Bernritter; Iris van Ooijen; Barbara C.N. Müller Purpose This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior...

..., for whom and when these appeals work. After uncovering ads that contain the two main types of humor mechanisms, the distraction and combined-influence hypotheses are tested in combination with dispositional and situation involvement. Design/methodology/approach – Using a focus group to define...

... the message contains higher degrees of utilitarian or hedonic values. Third, those who are highly involved with the products are more willing to share information than those who are less involved. Fourth, those who access the information via blogs are more willing to share information with others...

... message, were examined. The participants' perceived monetary gain in the deal and their involvement in the issue were also measured. Findings Presented with a negative relative to positive frame, participants showed more purchase intentions of a product offered in a price deal, and perceived...

...Utpal M. Dholakia Within consumer psychology, both product involvement and perceived risk are viewed tobe motivational constructs, influencing subsequent consumer behaviors such as information search and dissemination, as well as extensiveness of the decision‐making process. While these constructs...

...Brett Martin; Roger Marshall Investigates the relationship between print advertisement wording and consumer interest in relation to cell phone promotion. Reports on an experiment involving two independent variables: message framing and felt involvement levels. Shows how these variables interact...

...Scott J. Edgett; Carman W. Cullen Focuses on the selection by students of their preferred universities as an example of a high involvement consumer decision process in a service organization setting. Provides a cross‐cultural comparison between undergraduates in two medium‐sized Canadian...