... Alliance competence Brand alliances Valence of experience Joint ventures When it comes to leveraging the firm's brand assets using brand alliances, executives might be tempted to believe that any experience will help the firm develop competency in the area. A reading of the strategic alliance...

...Ali K. Al‐Khalifa; S.E. Peterson While internalization theory suggests that it is more beneficial for MNEs to internationalize through wholly‐owned subsidiaries rather than engaging in joint ventures, this paper argues that the joint venture approach can be successful. Based on a study of 42...

... be mentioned that all of the contributions by non‐Japanese authors were translated by the journal staff. © MCB UP Limited 2000 Marketing research Globalization Joint ventures Information exchange Information is a crucial strategic resource. This is particularly the case in business, “where...

...Ali K. Al‐Khalifa; S. Eggert Peterson Argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a joint venture; the latter may be considered the “ends” dimension of motivation while the former is concerned with “means”. Thus it is important...

.... The managerial and research implications of these findings are discussed. © MCB UP Limited 1998 Alliances Business‐to‐business marketing Channel relationships Industrial marketing Joint ventures Relationship marketing “Get close to the customer.” “Develop intimate relationships with your...

...Stanley J. Paliwoda; Marilyn L. Liebrenz Uses ten case studies to illustrate technology transfer to Eastern Europe in the form of contractual joint ventures. Defines the basic concept of industrial co‐operation or contractual joint venture, providing a working definition and an internationally...