..., the research confirms the mediating role of learning on these relationships. Research limitations/implications This study contributes to the micro-foundation movement in marketing by undertaking an independent examination of value co-creation activities and their nomological network. Practical...

...Ben Lowe; Devon Johnson Purpose The purpose of this paper is to show how active participants within personal challenge virtual communities (e.g. virtual health communities, online legal forums, etc.) derive learning benefits from their involvement within the community. In doing so, the research...

... culture tribe that utilized a variety of data collection methods including participant observation and in‐depth interviewing. Findings The paper identifies “learning to be tribal” as a communal practice that occurs through three interconnected processes of engagement, imagination and alignment...

...Lourdes Perez; Jeryl Whitelock; Juan Florin Purpose The aim of this paper is to gain a better understanding of how small technology start‐ups learn about a key customer in the context of B2B relationships, and to propose a model of interfirm learning with customers. Design/methodology/approach...

...Chih‐Peng Chu; Ci‐Rong Li; Chen‐Ju Lin Purpose The purpose of this paper is to further understand the joint effect of project‐level exploratory and exploitative learning in new product development. It aims to examine the complicated relationships among exploratory learning, exploitative learning...

...Darach Turley; Susi Geiger Purpose This paper aims to investigate the characteristics and parameters of salesperson learning within client relationships, thereby filling a noticeable gap in the knowledge of individual learning in a sales context. It also aims at advancing the discussion...

... The paper identifies organisational change capability as a distinctive new construct that integrates stages in leading and managing organisational change. The framework shows how the new construct relates to market orientation and learning orientation in jointly influencing the success of dynamic strategy...

...Felix T. Mavondo; Jacqueline Chimhanzi; Jillian Stewart Purpose The paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with organisational performance. The aim is to show that HRPs...

... studies of new service development. Knowledge on the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims of this paper are to provide a detailed...

...Jay Weerawardena It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive advantage. However, past research has failed to conceptualize market‐focused learning activity as a capability having the potential to contribute to competitive...

.... Such variables as price,readability of the manual, statistical procedures and features of other manuals were compared. © MCB UP Limited 1990 Learning Marketing research Statistics ...

... and professional compatibility achieved with the agency creative development. The Learning Style Inventory developed by Kolb and Fry was used to evaluate participants' learning styles, and Behaviourally Anchored Rating Scales were used to measure effective‐ineffective course performance. 44 Creativity Training...

...Steve Carter Examines briefly the origins of an individual's preferences for “doing”, which it suggests fall into four categories: converger, diverger, assimilator and accommodator. Describes primary research in this field which reveals different learning styles. Discusses the implications...