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Keywords: Malaysia
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1368–1370.
Published: 26 July 2013
...Aliakbar Jafari Johan Fischer Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia Copenhagen NIAS Press 2008 258 pp. 9788776940324 No price tag © Emerald Group Publishing Limited 2013 --> Islamic consumption Malaysia...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (9): 1221–1241.
Published: 01 October 2003
... supports the view that organisational competencies mediate the relationship between the IM mix and business performance. Internal marketing Organizational effectiveness Organizational performance Surveys Malaysia The literature on internal marketing (IM) is considerable and growing rapidly...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 768–791.
Published: 01 August 2002
... to the relativism of marketers. Also, irrespective of country, women are more idealistic than men, and relativism increases with age. Implications are offered and avenues for future research suggested. © MCB UP Limited 2002 Moral responsibility Ethics Australia Malaysia USA Globalization...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (1-2): 189–210.
Published: 01 February 2002
...Francis Piron Retail leakages caused by an increasing number of outshopping to other countries has become a growing concern among retailers in border areas. This research seeks to examine the shopping behaviour and attitudes of Singaporeans in neighboring Malaysia and, specifically, the influence...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 414–427.
Published: 01 April 2001
...T.C. Melewar; John Saunders; John M.T. Balmer Investigates the degree of global standardisation of a corporate visual identity system (CVIS) in multinational operations. A special emphasis of this research is accorded to UK companies operating in Malaysia. In particular, the study seeks to reveal...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1974) 8 (1): 75–82.
Published: 01 January 1974
...Sin‐Jee Chong Contrasts the marketing practices of local and foreign firms in Malaysia. Finds that local firms show lower profitability and a visible management gap, while foreign firms, using advanced management skills, were able to seize new market opportunities. Progress that local firms would...
