... Brand fans Brand tribes Brand community management Advertising agencies Greece Social media Facebook Brand management Marketing communications Management attitudes Communities Communication processes Management activities Ever since Tönnies (2012 [1887]) defined communities...

... and socially/historically situated (e.g. Goffman, 1959 ; Markus and Nurius, 1986 ; Mead, 1934/1962). Human and CEO identity are linked as one is influenced by the other. Brand equity Conceptualisation Management activities Chief Executive Officers Corporate identity People brands Brands...

..., to stimulate academic and practitioner debate about how marketing planning decisions are made, and to initiate new directions in marketing planning research. Marketing planning Management activities Decision making Adaptability Flexible organizations Competitive analysis In model 1 (Figure...