.... © Emerald Group Publishing Limited 2013 Construct pricing practices Price strategies Cost‐based pricing Value‐based pricing Competition‐based pricing Pricing policy Management strategy Because it is the element of the marketing mix that is directly associated with revenues...

... flexibility Co‐creation of meaning Narrative capability Storytelling Management strategy Marketing strategy Several authors have made a distinction between operational, tactical and strategic flexibility, with operational flexibility reflecting the shortest‐term and strategic flexibility...

...) and Nadkarni and Narayanan (2007) do confirm the importance of turbulence in moderating the relationship between strategic flexibility and performance. Ian Combe can be contacted at: i.combe@aston.ac.uk © Emerald Group Publishing Limited 2012 Flexibility Strategic flexibility Management...

... and von Krogh, 2003 ; Lundell et al., 2006). Moreover, open innovation activity is founded on seeking collaboration and consensus, instead of hierarchical structures and power in decision making. Open innovation Business models Market orientation Strategic flexibility Management...

... strategic flexibility for their firms through the creation of strategic options. Strategic options Strategic flexibility Competitive differentiation Belief systems Cognitive content Spatially distributed retail firms Management strategy Retailing Strategic flexibility: management...

... investigation of firms in the UK. Katy Mason can be contacted at: k.j.mason@lancaster.ac.uk © Emerald Group Publishing Limited 2012 Flexibility Flexible business models Market focus Network focus Management strategy Conceptually, market orientation has been defined...

... survival. Amir Grinstein can be contacted at: gramir@bgu.ac.il © Emerald Group Publishing Limited 2011 Stakeholder analysis Consumers Management strategy Marketing strategy Research on stakeholders that has gained significant attention in the management literature over the past...

... medium remains invisible until translated into an analogue format. Brands Metaphors Visual media Management strategy Marketing communications The visual communication of technology‐based brands has taken an interesting turn. Texts such as Apple's “1984” television commercial...

...‐governmental linkages and other IORs to guide strategies. This is equally applicable in Australia as in other nations where events are pivotal in achieving tourism marketing objectives. © Emerald Group Publishing Limited 2006 Tourism management Management strategy Networking Australia...