... practices Price strategies Cost‐based pricing Value‐based pricing Competition‐based pricing Pricing policy Management strategy Because it is the element of the marketing mix that is directly associated with revenues, marketing scholars frequently call for attention for pricing (Diamantopoulos...

... retail firms Management strategy Retailing Strategic flexibility: strategic options. Strategic options are alternative courses of action (Sanchez, 1995) and several authors have discussed their importance to flexibility in general (e.g. Aaker and Mascarenhas, 1984 ; Fiegenbaum...

... flexibility Co‐creation of meaning Narrative capability Storytelling Management strategy Marketing strategy Some notion of strategic flexibility is implicit in the concepts of marketing and market orientation. Implementing marketing suggests that firms should change to keep up with customer needs...

... theorists suggest flexibility implies successive adjustments (see Evans, 1991). Two major debates are ongoing. Flexibility Strategic flexibility Management strategy Marketing strategy Whereas the topic of flexibility has historically been under‐represented in the marketing literature much...

... innovation Business models Market orientation Strategic flexibility Management strategy Open source Market‐oriented strategic flexibility is a key driver of business model performance (Guo, 2002 ; Javalgi et al., 2005). According to Harrigan (1980) , strategic flexibility can be seen...

... investigation of firms in the UK. © Emerald Group Publishing Limited 2012 Flexibility Flexible business models Market focus Network focus Management strategy Katy Mason can be contacted at: k.j.mason@lancaster.ac.uk Companies that make, distribute or sell products, strive to develop...

... of stakeholders. Specifically, it introduces the concept of a generalist stakeholder strategy. © Emerald Group Publishing Limited 2011 Stakeholder analysis Consumers Management strategy Marketing strategy To summarize our key concepts, we offer a 2×2 matrix that can help guide thinking...

... Management strategy Marketing communications The visual communication of technology‐based brands has taken an interesting turn. Texts such as Apple's “1984” television commercial for the Macintosh (Scott, 1991), Sony's print campaign for the Memory Stick^TM (Venkatesh et al., 2002...

... events tourism strategies at the macro‐level of a state or nation are also of benefit to marketers and policy makers. To investigate events tourism networks, this paper addresses the three related questions of: © Emerald Group Publishing Limited 2006 Tourism management Management strategy...