..., higher-quality decision analysis (Abramson et al., 2005) that should result in better performance (O’Sullivan et al., 2009). Hence, we expect: Marketing Marketing management Marketing decision-making The relationship between managerial metric use, i.e. the practice...

... pricing decision. By applying these variables in a decision support model, marketers have access to a tool that can aid their marketing decision‐making. © Emerald Group Publishing Limited 2012 The first customer‐orientated variable that has the potential to discriminate between the setting...