...Kalliopi C. Chatzipanagiotou; Christos D. Coritos Purpose This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence...

...Malcolm Wright; Nicholas Ashill Marketing information systems have usually been analysed in terms of market research, market intelligence and computerised modelling and analysis systems. Both empirical and theoretical studies are making it increasingly clear that this approach is inadequate...

...Jari M. Talvinen Analyses traditional management marketing information systems(MkIS) as well as the more operational day‐to‐day sales and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework relating MkIS to other organizational IS,based...

...Markku V.T. Sääksjärvi; Jari M. Talvinen In marketing literature the popular and commonly used concept of marketing information systems (MkIS) seems to be based on an assumption that, in order to improve the effectiveness of marketing, the MkIS must be the integrated totality of its major...

...E. Alan Buttery; Ewa M. Buttery So far there has been a lack of consideration of core philosophies in the literature on Marketing Information Systems Design. Three possible paradigms which could be used are discussed, namely the prescriptive approach, positivism and phenomenology. The possibility...

...Nigel Piercy Suggests that one of the constraints in developing a marketing information system is in the interaction between the systems and personnel involved in gathering, processing and communicating that information. Proposes that a marketing information system is only effective in relation...

... on the end product. © MCB UP Limited 1977 Marketing information systems Library services Information industry Library users Information systems 4 6 0 | European Journal of Marketing 11, 6 Editor's note: Marketing principles and techniques can be of considerable value both in the design...

...Gert Assmus Discusses decisions faced by marketing managers and whether answers to some important questions can be successfully answered. Examines marketing information systems (MIS) components – the data bank, the model bank, the measurement statistics bank, and the system user interface. Posits...

... Limited 1971 Models Tendering Strategy Competitive strategy Decision making Marketing information systems A decision system for competitive bidding by Dr. D. Wood Manchester Business School Successful bidding strategies depend on adaptation to the marketing environment. The model...

... Marketing information systems Pricing strategy Data processing The marketing mix-a problem analysis by A.R.Thorne Sheffield Polytechnic The author provides a theoretical examination of the marketing mix budgeting procedure. His information framework affords a normative basis for data search...

... segment required. Discusses potential problems with accuracy and the marginal cost approach, going on to show how the database should be expanded to form a complete marketing information system. © MCB UP Limited 1971 Marketing information systems Database management Costs Sales management...

...Hartmut J. Will Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals...