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Keywords: Measurement model
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Journal Articles
European Journal of Marketing (2024) 58 (13): 30–55.
Published: 08 February 2024
... show that the CEI lacks discriminatory power, and its use can lead to major differences in structural model estimates, conceals measurement model issues and almost always leads to inferior out-of-sample predictive accuracy compared to differentiated weights produced by PLS-SEM. Research limitations...

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