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Keywords: Measurement model
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Journal Articles
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 30–55.
Published: 08 February 2024
... show that the CEI lacks discriminatory power, and its use can lead to major differences in structural model estimates, conceals measurement model issues and almost always leads to inferior out-of-sample predictive accuracy compared to differentiated weights produced by PLS-SEM. Research limitations...
