... Limited 2013 Churn Brands Satisfaction Mobile network providers Longitudinal survey Norway Customer satisfaction Mobile communication systems The telecommunications industry has been transformed from mostly non-competitive to highly competitive. With competition comes churn: losing...

... Mobile communication systems Consumer behaviour Mobile phone marketing (m‐marketing), defined as any form of marketing communication delivered to a mobile phone, offers potential opportunities to create value for consumers (Anckar and D'Incau, 2000). This value includes: advertising (e.g...

.... Originality/value This study extends brand equity theory by recognizing an overlooked scenario: offering branded versus generic ancillary services after the sales of the primary products, through which firms can leverage brand equity benefits. Mobile communication systems Brands Pricing Brand equity...

... communication systems Consumer behaviour Italy Advances in information and communication technologies are constantly changing the way people use and experience technology, which is ever more pervasive in consumers' life. Indeed technology is no longer a matter of “haves” and “have‐nots” but of basic...

...). Thus, instead of being concerned about product sales, publishers will be more concerned with whether readers think their reviews are interesting and trustworthy. Advertising Customer satisfaction Market research methods Internet Generation and dissemination of information Mobile communication...

...). © Emerald Group Publishing Limited 2009 Trust Perception Marketing Mobile communication systems Europe Consumer behaviour It is perhaps not an exaggeration to assert that the mobile phone is the most ubiquitous personal item in the world. Over the years, the mobile phone has...

... Limited 2009 Services Mobile communication systems Services marketing Computer networks There is currently a strong interest among both researchers and industry professionals in trying to understand consumer behavior in networked and mobile markets (cf.  Khanna, 2005 ; McElligott...

... in the supplier is mainly built through (corporate) branding. Against this background, the following research has two objectives: © Emerald Group Publishing Limited 2007 Trust Mobile communication systems Marketing Buyer‐seller relationships Competences In recent years, marketing...