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Keywords: Net positive
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1806–1825.
Published: 13 September 2024
... The paper identifies a lack of clarity in the understanding and application of impact and presents a pathway aimed at increasing focus on social impact across future work to deliver the net-positive changes that are needed to reverse biodiversity decline, climate change and social and health inequalities...
