... it (Webb and Mohr, 1998). Hence, Advertising Non-profit organizations Attribution Cause marketing Corporate and brand associations are created using multiple types of communication, including advertisements, and influence consumer perceptions and behavior (Löber, 2012). One type...

...Catherine Liston-Heyes; Gordon Liu Purpose – Cause-related marketing (CRM) involves firms working in partnership with non-profit organizations (NPOs). While CRM offers a range of potential benefits to NPOs, some managers are reluctant to partake in these ventures. The purpose of this paper...

...Sally Dibb and Marylyn Carrigan; Marlene Vock; Willemijn van Dolen; Ans Kolk Purpose – The purpose of this paper is to explore consumers' responses to social alliances, a specific type of corporate social marketing in which companies cooperate with non-profit organizations. This paper extends...

... of strategies for achievement of organisational objectives (Davis and Cobb, 2009) – apply to nonprofit corporate partnerships. Non-profit organizations Dependence Relationship Resources Partnership The four devastating natural disasters that occurred in Australia (floods), New Zealand...

... Religion Non‐profit organizations United Kingdom The fundraising landscape in the UK, and indeed across the entire EU, has become intensely unpredictable and turbulent. The central cause for this condition is the current economic global downturn, which is estimated to cost the charitable...

... are reluctant to turn them away, even if they lack appropriate skills or are not very effective at performing the role (Hartenian, 2007). © Emerald Group Publishing Limited 2011 Voluntary organizations Non‐profit organizations Marketing Market segmentation Australia In many countries...

... Corporate image Non‐profit organizations Communications The authors conducted the analysis independently, and their interpretations were then compared. Disagreements between the authors were explored in detail until agreement could be reached (this process often resulted in more nuanced insights...

...Xuan Zhao; Run H. Niu; Ignacio Castillo Purpose The purpose of this paper is to better understand the selection of a distribution channel strategy for a non‐profit organization selling products or services to its end customers. Design/methodology/approach Two channel strategies are generally...

... This article provides a discussion on successful subsidised arts organisations. © Emerald Group Publishing Limited 2007 Relationship marketing Non‐profit organizations Subsidies Performing arts Strategic marketing Effective marketing management can be a way of overcoming the threat...

... and supporters” (Jeavons, 1992 , p. 404). Thus, the mission of a non‐profit organisation is built around service, as defined by Kanter and Summers (1987) in terms of some societal value of “doing good”. This contrasts sharply with for‐profit organisations, for which “money making” is a major concern. ©...

...? Entrepreneurialism Stakeholder analysis Non‐profit organizations Empirical research suggests that long‐term firm success depends on the firm's ability to create value and satisfaction for a variety of stakeholders, such as customers, suppliers, investors, and employees (Berman et al., 1999 ; Graves...

... organisations’ operations. Additionally, the study proves the positive effect of market orientation on the non‐profit outcomes and on the fulfilment of these organisations’ missions. © MCB UP Limited 2002 Market orientation Non‐profit organizations Social services Market orientation...

..., and tangibilizing grief. Implications for customer intimacy and relationship marketing in the societal marketing sector are elaborated. © MCB UP Limited 2002 Society Marketing Relationship marketing AIDS Non‐profit organizations In contemporary society, the ideology of consumer choice...

.... By selectively increasing the salience of specific aspects, student choice might be influenced;and by interpreting dissonance effects, satisfaction regulated. © MCB UP Limited 1992 Customer service Cognitive mapping Conjoint analysis Consumer attitudes Non‐profit organizations Service quality ...

... plans showed a different orientation. Despite these differences, the main overall finding is that in neither the private sector nor in the public or non‐profit sectors are comprehensive plans the norm. © MCB UP Limited 1990 Marketing Marketing planning Non‐profit organizations Public...

... constituent groups and develop individual strategies for responding to those needs. A paradigm for that analysis is proposed in this article. © MCB UP Limited 1990 Non‐profit organizations Marketing strategy Effectiveness Marketing ...

...C.M. Octon Examines marketing techniques used by British non‐profit organisations. Defines public sector and voluntary sector non‐profit organisation. Outlines the difficulties encountered in defining the marketing process in non‐profit organisations compared with normal business operations...

... is very useful in this situation for three reasons it helps to make objectives explicit; it helps create better criteria for the organization; and it helps bring detailed marketing activities to the company. © MCB UP Limited 1976 Non‐profit organizations Marketing Marketing audit Marketing...