...Francisco Guzmán; Diego Alvarado-Karste; Fayez Ahmad; David Strutton; Eric L. Kennedy Purpose Obesity imposes myriad negative consequences upon society, the economy and personal well-being. This study aims to investigate the effectiveness of using political correctness (PC) in social marketing...

...Abdul Wahid Khan; Jatin Pandey Purpose Consumer food behavior has received considerable attention from marketers, researchers and regulators. With the rising obesity epidemic worldwide, the existing literature and previous reviews provide a limited understanding of consumers’ unhealthy food...

... at: wzhou2@uco.edu 31 07 2021 08 04 2022 18 07 2022 16 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Healthy diet Obesity Field dependence/independence Occasion-setting cues Mental simulation Cognitive load...

...Arinze Christian Nwoba; Emmanuel Mogaji; Nadia Zahoor; Francis Donbesuur; Gazi Mahabubul Alam Purpose Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent...

... of the results are presented as part of the conclusions. More than half of the adult population in Latin America, including Colombia, is overweight (Arebalo et al., 2013). Obesity can be because of several reasons, including endocrine disorders, genetic problems and lack of physical activity...

...-prepared foods and 35% of the population eat ready meals at least twice a week (Mintel, 2021). The consumption of such processed foods can lead to obesity (Machado et al., 2020 ; Rauber et al., 2020) and an increase in the incidence of diseases such as Type II diabetes, cardiovascular...

...Joyce Hei Tong Lau; Huda Khan; Richard Lee; Larry S. Lockshin; Anne Sharp; Jonathan Buckley; Ryan Midgley Purpose Obesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers...

.... Design/methodology/approach Based on relevant literature on consumer obesity, theories of pure impulse buying and reasoned action, cognitive constructs eminent for reasoned conditioned behaviour are extracted. Followed by extraction of the reasoned conditioned behaviour and its cognitive constructs...

... and on intergenerational food literacy. Practical implications The current findings regarding the impact of food literacy have significant implications for government agencies, non-profit agencies, educational institutions and other related stakeholders in their effort to curb obesity. Implications exist for micro...

...Ellen Garbarino; Paul Henry; Sally Kerfoot Purpose An increasing array of policies have been suggested to combat rising obesity. Regardless of the policy intervention that is selected each comes with a cost in the form of imposition on the public purse, or regulative restrictions on business...

...James Cronin; Mary McCarthy; Mary Brennan; Sinéad McCarthy Purpose – This paper aims to argue that the limited success in addressing rising rates of obesity is underscored by health promotion practices and policies’ failure to consider the instrumental and symbolic functioning of food as part...