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Keywords: Obesity prevention
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Journal Articles
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3032–3053.
Published: 05 October 2022
... healthy eating attitude, but only responsibility and sustainability enhance consumers’ self-regulatory success. The findings show that HFA does not directly prevent obesity, but CW mediates the relationship between that advertising and obesity prevention. These findings show that CW establishes a mindful...
