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1-4 of 4
Keywords: Organizational commitment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 528–551.
Published: 22 January 2025
...Michel Tremblay; Xavier Parent-Rocheleau Purpose Drawing on the need–supply fit perspective, this study aims to examine how (mis)alignment between customer orientation (CO) and the service climate (SC) influences the affective organizational commitment and indirectly impacts employees’ customer...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2620–2648.
Published: 10 June 2021
... positively influence store performance Objective store performance Organizational climate Retail management Strategy implementation Frontline employees Store managers Retailing Employee climate Organizational commitment Multilevel structural Equation modeling Frontline...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 353–374.
Published: 29 March 2013
... influence affective organizational commitment in FLEs negatively. Role ambiguity did not, unexpectedly, influence continuance commitment positively, but role conflict did. Professional development and empowerment are important management tools that can be used to combat the detrimental effect of role stress...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1029–1050.
Published: 26 July 2011
... values, of organizational commitment and customer orientation. Moreover, it also aims to investigate the moderating effects of commitment and customer orientation on the relationship between personal values and employee creativity. Design/methodology/approach The conceptual model was tested...
