... of persuasive communication. Hence, the purpose of this study is to investigate how adolescents perceive exposure to virtual influencer marketing and the role parents play in adolescents’ coping with persuasive mediums on social media. Design/methodology/approach Focus groups were conducted: four...

...Tanyatip Kharuhayothin; Ben Kerrane Purpose This paper aims to explore the parental role in children’s food socialization. More specifically, it explores how the legacy of the past (i.e. experiences from the participant’s own childhood) works to inform how parents, in turn, socialize their own...

... consumer socialisation (parents, peers, social norms and food advertising). This study aims to address these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach A cross-sectional study was undertaken with children aged 7-13 years...