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Keywords: Participative pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (5): 1298–1322.
Published: 18 March 2024
.... Behavioural sciences Social media Regulatory focus Buyer behaviour Envy Participative pricing PWYW PIF Envy is a ubiquitous emotion experienced by human beings in their everyday lives (Belk, 2011). “All you need is envy” is the opening statement from the 2006 report of leading global marketing...
