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Keywords: Participative pricing
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Journal Articles
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (5): 1298–1322.
Published: 18 March 2024
.... 27 03 2022 02 03 2023 12 11 2023 19 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Behavioural sciences Social media Regulatory focus Buyer behaviour Envy Participative pricing PWYW PIF H1...
