...Jasmina Ilicic; Stacey Baxter; Alicia Kulczynski Purpose The purpose of this study is to introduce the homophone emotional interest superiority effect in phonological, or sound-based, priming, whereby pseudohomophone brand names (i.e. non-words that are pronounced identically to English words...

...Stacey Baxter; Jasmina Ilicic; Alicia Kulczynski Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments...