..., environmental concern and environmental priming on consumer attitudes toward businesses providing reduced services under conditions of both high and low perceived importance of the reduced service. Design/methodology/approach A conceptual model is presented, and hypotheses are tested with three experimental...

... and one field study explore the effects of religious brand name priming on brand morality perceptions and self-brand connection, and the downstream consequences on consumer responses including brand attitude, purchase intention and actual behavior. Findings Religious brand names prime brand morality...

...Ružica Brečić; Dubravka Sinčić Ćorić; Andrea Lučić; Matthew Gorton; Jelena Filipović Purpose An intention-behavior gap often occurs for socially responsible consumption, where despite positive consumer attitudes, sales remain disappointing. This paper aims to test the ability of in-store priming...

...Stacey Baxter; Jasmina Ilicic; Alicia Kulczynski Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments...