...Paraskevas Argouslidis; George Baltas; Alexis Mavrommatis Purpose – This paper aims to consider decision speed’s role in the largely neglected decision area of product elimination. Design/methodology/approach – Drawing on an inter-disciplinary theoretical background (e.g. organisational...

... Product range Product elimination One of the least researched fields in the literature on the product component of the marketing mix is the elimination of products. Adhering to the glamour and the potential for growth and expansion that new products can offer to companies, marketing academics...

... sample. There are also differences between the countries. These results provide new insights,as well as support for some previous empirical results. Discusses directions for further research. © MCB UP Limited 1994 Decision making New product development Product elimination Product launch...

...George J. Avlonitis This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management...

...Niren M. Vyas Industrial product management benefits from efforts to distinguish more clearly between product elimination and product replacement problems. Two basic approaches to the product elimination problem are contained in literature: the theoretical/normative approach to modelling...

...George J. Avlonitis This research represents the first attempt to examine the product elimination decision over the Product Life Cycle (PLC). Two research hypotheses were put forward proposing that: (a) a product may be dropped from a company′s product line irrespective of its position on the PLC...

...S.J. Hart The relationship between product elimination and strategic objectives is examined with particular reference not only to the nature and scope of strategic planning in British manufacturing companies, but also the extent to which product deletion decisions are executed as part of overall...

...George J. Avlonitis; Bert G.S. James Questions the tendency to associate the product‐elimination decision only with ‘weak’ products, in addition to the desirability/relevance of comprehensive and systematic product elimination procedures and the necessity for formal product elimination programmes...