... 2022 03 05 2022 12 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer pastness Second-hand Scarcity Vintage Product positioning Nostalgia Pastness What makes products vintage? The English word “vintage...

... at: tozcan@rollins.edu 24 06 2017 24 04 2018 26 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Regulatory focus Product positioning Choice Product ingredients When examining the ingredients section of goods...

...Benedikt Schnurr Purpose This paper aims to investigate how product positioning affects the influence of product gender on consumers’ product evaluations. Design/methodology/approach Using experimental designs, this research investigates how hedonic versus functional consumption goals affect...

... Emerald Group Publishing Limited 2010 Product positioning Marketing strategy Today, companies compete in markets that are fragmented and crowded with offerings, where even strong brands face difficulties in creating sufficient differential advantages over their competitors (Clancy and Trout...

... their products. The standard STP‐process as proposed in general textbooks is not appropriate for international niche firms. © Emerald Group Publishing Limited 2009 Niche marketing Marketing strategy Product differentiation Small enterprises Product positioning International business...

... Publishing Limited 2009 Brands Product positioning Heritage Authenticity has become an important dimension of brand identity as marketing managers seek to create stronger brands. The allusion to the genuineness of a product, which authenticity in its most immediate sense implies...

...Sanjoy Ghose Perceptual maps and trees are widely used for business applications like advertising development, product design and product positioning. Maps and trees are however intrinsically different in terms of how well they can represent consumer perceptions of product‐market structure. Draws...

... by the extent to which the medium in which it is placed is used. © MCB UP Limited 1993 Advertising effectiveness Brand loyalty Media Models Product positioning ...

... Product positioning ...

... of opportunities for marketing, and it is an appealing and simple idea ‐ but there are many technical questions that a researcher must ask before it is used. © MCB UP Limited 1980 Cluster analysis Market segmentation Product positioning Hierarchical control Questionnaires 422 | Cluster Analysis...