... them to prefer this premium over others (D 'Astous and Landreville, 2003). © Emerald Group Publishing Limited 2013 Premium promotions Hedonic Utilitarian Choice Affective reactions Cognitive reactions Promotional methods Premium pricing The results reveal that the participants...

... on “overweighting of small probabilities,” and also significantly enriches the existing theories on decision making under ambiguity. © Emerald Group Publishing Limited 2013 Ambiguity Small probability Promotion Purchase value Promotion budget Promotional methods Consumer behaviour Another...

... behaviour Entertainment Promotional methods Previous literature on WOM has focused on the mechanism of building trust between buyers and sellers and its effect on product sales in the online market (Chen et al., 2004 ; Chen and Xie, 2008 ; Dellarocas, 2003 ; Liu, 2006 ; Schubert...

... Discounts Consumer behaviour Experimentation Promotional methods Comparative price advertising is widely used by retailers at or close to the point of sale to encourage customers to purchase a specific product (Chandrashekaran and Grewal, 2003). This promotional technique involves comparing...

... at: j.whitelock@bradford.ac.uk © Emerald Group Publishing Limited 2010 Promotional methods Face‐to‐face communications Leaflets Elections United Kingdom Germany This study focuses on how party campaigning (or promotional activity [1]) – driven by different electoral systems – plays a role...

... as: Credit cards Cause marketing; Consumer behaviour Financial services Promotional methods Relationship marketing The process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers...

... and the actions that influence his or her behaviour. Considering the results, it seems that promotions based on price have the greatest effectiveness. © Emerald Group Publishing Limited 2005 Brands Consumer behaviour Prices Advertising Discounts Promotional methods Prices are used...