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Keywords: Pseudohomophones
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 885–902.
Published: 08 May 2017
...Stacey Baxter; Jasmina Ilicic; Alicia Kulczynski Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments...
