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Keywords: Public policy marketing
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Journal Articles
Promote me or protect us? The framing of policy for collective good
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 742–760.
Published: 08 April 2014
... Public policy marketing Message framing effects One of the key roles of political marketing is to communicate public policy. The political science literature shows that differently framed political messages can influence the opinions and attitudes of the public (Lee and Chang, 2010 ; Iyengar...
