...David H.B. Bednall Discusses the pressure being placed on survey respondents through growing numbers of contact attempts, long‐winded questionnaires and research topics that lack relevance. Suggests that marketing academics and other social researchers will have limits placed on them by government...

...Nina Reynolds; Adamantios Diamantopoulos Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on the effect of the pretest survey method on error detection by contrasting...

...Ronald Goldsmith; Leisa Reinecke Flynn Describes the use of a short, valid, reliable self‐report scale to measure consumer innovativeness. Suitable for mail questionnaire or personal interview, this six‐item, Likert‐type scale enables marketers and researchers to identify accurately the potential...

... advantage” as being extremely relevant, whilst “trialability”, “compatibility”, “observability” and “complexity” were not particularly relevant. © MCB UP Limited 1988 Rail Transport Air Transport Road Transport Innovation Questionnaires A Study of Diffusion of Innovations in Respect...

..., hand‐held data‐capture terminal and it is a replacement for the usual questionnaire necessity ‐ clipboard and pencil. Describes the MRT and its functions including keyboard and electronic storage, so aiding survey research, both economic and operational. Lists out the operations and benefits in detail...

...; and industry‐specific influences on them. Tests the hypothesis and chosen research approaches which are based on earlier results. Discusses the use of a four‐part questionnaire designed with 194 independent variables and how this was sent to 1,500 managing directors of British and German food‐processing...

... that this study complements earlier works with regard to East‐West business relations and east European importing organizations. Examines eastern European countries and their practices in depth and uses survey results to expand on this, and thirty‐six companies' responses to a questionnaire in late 1980 were used...

... questionnaire from summer 1980, of which 80 firms sent a response, giving the structure using a table to show this. Classifies respondents by size using the criteria of both sales turnover and number of employees. Further, the sample was classified by the job function of the employee in the company who...

... direct interviews with trade associations and companies, supplemented by a postal questionnaire survey. Further discusses the rationale and lists and examines the most likely criteria to be used. Concludes that, overall, codes of practice are likely to have been beneficial, this does not necessarily...

... quite reasonably be considerable variety in what is considered relevant to postgraduate marketing specialization, depending on objectives sought. Uses data collected by postal questionnaire with 22 course leaders — nine university and 13 public sector — in the spring of 1979, the response rate was 55...

... study; an interview survey which involved 20 in‐depth company interviews, ranging from two days to one week duration each; and a mail survey, which resulted in 94 completed mail questionnaires — which constitutes a 31 per cent response rate. Sums up by indicating that the recorded experiences have...

... of this and discusses them in depth. Concludes this research programme is exceptional in providing so few results but argues against critics. © MCB UP Limited 1980 Marketing Research Questionnaires Students 466 | European Journal of Marketing 14,8 Pseudo Research in Marketing: The Case of the Price...

... of opportunities for marketing, and it is an appealing and simple idea ‐ but there are many technical questions that a researcher must ask before it is used. © MCB UP Limited 1980 Cluster analysis Market segmentation Product positioning Hierarchical control Questionnaires 422 | Cluster Analysis...

... and Marmora areas — covering roughly three‐quarters of Turkish companies ‐ were surveyed; these companies all had establishment capital of five million Turkish lira or more. Questionnaires were sent to these companies, with multiple choice questions — 20 questionnaires were unable to be used but 330 were...

... to the company but coming into contact with it receive the same image. Pinpoints a questionnaire involving a company image profile of engineering where employees are slightly pessimistic – includes these in question and answer format. Concludes that a company's good image among its employees and subsequently...

... on the returns of 548 households successfully interviewed and extensive use of tables by way of explanation. Summarises that the data gathered demonstrated the method employed and the results indicate it was worthwhile. © MCB UP Limited 1972 Consumer durables Research Questionnaires Hire purchase...

... to sources of information and on the role of opinion leaders. © MCB UP Limited 1972 Innovation Diffusion Flour milling industry Questionnaires United Kingdom Diffusion of innovation in the flour milling industry by George Hayward Danbury Park Management Centre A CONSIDERABLE number...

.... © MCB UP Limited 1972 Newspaper publishing Marketing research Ireland Research Questionnaires Factors affecting newspaper choice* by Gerald Wilkinson East African Printers and Publishers, Nairobi Newspaper research is frequently concerned with who reads a paper rather than why...

... project sponsored by the Consumer Council into the nature of consumer complaints, the research project questionnaire sent to a nationally representative sample of housewives. Responses indicate that most unsatisfactory items are not ignored by the buyer, frivolous complaints are rare, and those involved...

... in spring 1967 in Bradford, UK, involving 40 households, where the head was between 18 and 25 years of age. Reports on the questionnaire survey that covered a range of disbursement analyses, other than those specifically concerned with life assurance proposals. Concludes that the general conclusion...