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Keywords: Research outcomes
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Journal Articles
Refocusing marketing effort to support net-positive social impact
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1806–1825.
Published: 13 September 2024
...) identify the need to disseminate findings of research in an accessible way, arguing Research outcomes should lead to larger good in terms of superior products, practices, services, policies or any other positive change in the societal ecosystem (p. 41). However, despite guidance from the authors...
