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Keywords: Response surface analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1644–1681.
Published: 28 July 2025
.../approach Data are collected from a cross-sectional sample of professional salespeople. Using polynomial regression with response surface analysis, this paper examines how combining and balancing intrinsic and extrinsic motivational orientations affects salesperson performance and work engagement...
