... engagement positively mediates the impact of self-brand connection on loyalty. Consumer engagement Self-brand connections Online brand communities Facebook Digital content marketing Retail Loyalty Retail marketing Self-brand connection Email marketing Today’s consumers spend...

... at: mshirai@fbc.keio.ac.jp 17 08 2018 06 06 2019 14 11 2019 11 05 2020 07 09 2020 14 11 2020 23 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Perception Information processing Retail...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand loyalty Happiness Customer service Belongingness Brand authenticity Retail marketing Frontline employee Brand personification As consumer demand grows for brands that engage, inspire and stimulate...

... unmodellable phenomena, the paper opens many new avenues for future research. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Organizational behaviour Practice Integrated marketing communications Practice theory Marketing planning Retail marketing...

... protection Pricing Information processing Grocery Retail marketing Unit pricing refers to the display of an item’s price per unit measure (e.g. per 100 g or per ounce) in addition to the item’s retail price. There is long recognition that unit pricing can represent an advancement for consumerism...

... be contacted at: mrcol@mac.com © Emerald Group Publishing Limited 2014 Social network Retail marketing Advertising Segmentation Social media is defined as a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, allowing...

... their online purchase intention for a list of products and to state whether or not they had ever made a purchase of any kind via the Internet before. Six diverse product categories were selected based on the following criteria: © MCB UP Limited 2003 Internet Consumer behaviour Retail marketing...