... marketing Retail Loyalty Retail marketing Self-brand connection Email marketing Today’s consumers spend in excess of 7 h daily engaging with branded content online (DoubleVerify, 2020). Much of this engagement is created through dynamic exchange between brands and their consumers (Hollebeek...

... Information processing Retail marketing Unit pricing JSPS KAKENHI JP15K02723 Unit pricing is commonly used in consumer grocery markets. Consumers often use this unit price information to make intra-brand comparisons and to assess the value of each package size when they need to select...

... only Brand loyalty Happiness Customer service Belongingness Brand authenticity Retail marketing Frontline employee Brand personification 30 12 2019 17 06 2020 24 07 2020 29 07 2020 The present research illuminates the importance of understanding factors...

... marketing communications Practice theory Marketing planning Retail marketing The novelty of offering “integration” has made integrated marketing communication (IMC) a standard component in advertising agencies’ offerings over the past three decades (Kitchen et al., 2008 ; Kliatchko...

... Consumer protection Pricing Information processing Grocery Retail marketing Unit pricing refers to the display of an item’s price per unit measure (e.g. per 100 g or per ounce) in addition to the item’s retail price. There is long recognition that unit pricing can represent an advancement...

... Group Publishing Limited 2014 Social network Retail marketing Advertising Segmentation Social media is defined as a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, allowing for the creation and exchange of user-generated...

... of response between risk conditions. Consequent to this argument, therefore, we also suggest that:H5.=An individual's gender will have a direct effect on that individual's propensity to purchase via the Internet. Internet Consumer behaviour Retail marketing Shopping Customer orientation...