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1-7 of 7
Keywords: Retailers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1276–1299.
Published: 13 July 2015
...Jaap Edo Wieringa; Katrin Christiane Reber; Peter Leeflang Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (10): 1711–1732.
Published: 20 September 2013
.... Research limitations/implications – Theoretically, the authors add to the list of antecedents of impulse buying, and to the outcomes of store environment. From a managerial viewpoint, the authors suggest that retail managers invest in improving the store environment to increase the level of impulse...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (9): 1127–1149.
Published: 14 September 2012
...Mark S. Glynn; Roderick J. Brodie; Judy Motion Purpose The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these benefits affect retailer evaluations of the brand. Design/methodology/approach The researchers develop a conceptual framework, from...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (3): 334–357.
Published: 05 April 2011
...Michael Bourlakis; T.C. Melewar; Yuan Xing; David B. Grant; Alan C. McKinnon; John Fernie Purpose The growth in online shopping has presented challenges for physical distribution service quality (PDSQ) provided by retailers, including both multi‐channel and pure players, and logistics service...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (1-2): 154–177.
Published: 15 February 2008
... investment can still compete head to head with store brands. The other manufacturers must adapt their strategies to collaborate with retailers in order to produce store brands. Originality/value There are no previous studies that empirically assess the rationale for the production of store brands...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 502–532.
Published: 01 May 2006
...Willem Verbeke; Richard P. Bagozzi; Paul Farris Purpose Seeks to better understand whether a retailer's trust in a manufacturer is a key concept in their motivation to allocate resources to those manufacturers with whom they have a long‐term relationship compared with economical motivations...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1391–1408.
Published: 01 November 2003
...Mark Palmer; Barry Quinn In recent years the scale and scope of retailer internationalisation activity has grown markedly, mainly through increasing levels of cross‐border merger and acquisition activity. This has been particularly prevalent among companies operating in the food retail sector...
