Keywords: Retailers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2015) 49 (7-8): 1276–1299.
Published: 13 July 2015
...Jaap Edo Wieringa; Katrin Christiane Reber; Peter Leeflang Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug...
Journal Articles
European Journal of Marketing (2013) 47 (10): 1711–1732.
Published: 20 September 2013
.... Research limitations/implications – Theoretically, the authors add to the list of antecedents of impulse buying, and to the outcomes of store environment. From a managerial viewpoint, the authors suggest that retail managers invest in improving the store environment to increase the level of impulse...
Journal Articles
European Journal of Marketing (2012) 46 (9): 1127–1149.
Published: 14 September 2012
...Mark S. Glynn; Roderick J. Brodie; Judy Motion Purpose The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these benefits affect retailer evaluations of the brand. Design/methodology/approach The researchers develop a conceptual framework, from...
Journal Articles
European Journal of Marketing (2011) 45 (3): 334–357.
Published: 05 April 2011
...Michael Bourlakis; T.C. Melewar; Yuan Xing; David B. Grant; Alan C. McKinnon; John Fernie Purpose The growth in online shopping has presented challenges for physical distribution service quality (PDSQ) provided by retailers, including both multi‐channel and pure players, and logistics service...
Journal Articles
European Journal of Marketing (2008) 42 (1-2): 154–177.
Published: 15 February 2008
... investment can still compete head to head with store brands. The other manufacturers must adapt their strategies to collaborate with retailers in order to produce store brands. Originality/value There are no previous studies that empirically assess the rationale for the production of store brands...
Journal Articles
Journal Articles

or Create an Account

Close Modal
Close Modal