... to uncover the relationships between, and hierarchy of, the decision drivers. Findings Brand, cause, and role were found to be important in meeting personal needs and goals through volunteering. The paper makes three contributions. Firstly, it presents a clearer understanding of NPO choice through...

... with their advertising agencies. Suggests that budget must play a large part in the use of these agencies for marketing to be effective. © MCB UP Limited 1971 Marketing Role Conglomerates Organizational development Marketing development Advertising agencies The role of marketing in conglomerates...