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Keywords: SEM
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1662–1677.
Published: 14 July 2022
...Pratyush N. Sharma; Benjamin D. Liengaard; Joseph F. Hair; Marko Sarstedt; Christian M. Ringle Purpose Researchers often stress the predictive goals of their partial least squares structural equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical test to compare...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1207–1233.
Published: 13 July 2015
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licenses/by/3.0/legalcode . 2015 Motivation Values SEM Local food Moderation In the domain of food...
