Keywords: Sales force
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Journal Articles
Journal Articles
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European Journal of Marketing (2012) 46 (3-4): 489–508.
Published: 30 March 2012
..., and characteristics, and customer satisfaction in a business‐to‐business setting in the financial service sector, differentiating between customer‐ and employee‐level drivers of business customer satisfaction. © Emerald Group Publishing Limited 2012 Sales force management Customer satisfaction Employee...
Journal Articles
Journal Articles
European Journal of Marketing (2009) 43 (7-8): 890–906.
Published: 24 July 2009
...). The researchers worked alongside each organization in a collaborative effort to understand and improve the sales process (following Gummesson, 2001). Sales Sales force Sales strategies Case studies Change management Sales is shifting from a twentieth century “selling products and services” model...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2009) 43 (7-8): 938–960.
Published: 24 July 2009
... but also an avenue to build upon strengths, strengthen underdeveloped skills, and open new and promising horizons. Thus, coaches contribute to the creation of optimal working conditions. In sales force management, coaching is an important task for sales managers especially in organizations that place...
Journal Articles
Journal Articles
European Journal of Marketing (2006) 40 (5-6): 662–681.
Published: 01 May 2006
..., for the investigation. The emergent concepts featuring in this framework will now be discussed in turn. Sales force Learning Buyer‐seller relationships It is widely acknowledged that sales organisations operate in an increasingly turbulent environment where market contexts and client relationships...
Journal Articles
European Journal of Marketing (2005) 39 (5-6): 473–495.
Published: 01 May 2005
... and showing companies insights into how to foster ethical sales behaviour and the positive consequences that this behaviour has on their salespeople. © Emerald Group Publishing Limited 2005 Business ethics Sales force Financial services Sales professionals have been frequent targets...

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