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Keywords: Salesperson motivation
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Journal Articles
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation
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Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1644–1681.
Published: 28 July 2025
...Rushana Khusainova; Ad de Jong; Kasper Merling Arendt; Nick Lee; Greg W. Marshall; John Rudd Purpose Research on salesperson motivation has historically emphasized extrinsic over intrinsic motivation, often assuming these cannot coexist. However, research in psychology suggests that certain types...
