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Keywords: Self-regulatory success
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Journal Articles
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3032–3053.
Published: 05 October 2022
...Khalid Hussain; Muhammad Junaid; Muzhar Javed; Moazzam Ali; Asif Iqbal Purpose This study aims to investigate the effect of healthy food advertising (HFA) in preventing obesity (measured using the healthy eating attitude and perceived self-regulatory success) through the meta-cognitive role...
