... and experiments, this research examines the influence of consumer photos on viewers’ likelihood to comment on the visualised narrative. One pilot, three experimental and a content analysis involve photos varying in their narrative perspective (selfie vs elsie) and portrayed content (no product, no action...

...Kathrynn Pounders; Christine M. Kowalczyk; Kirsten Stowers Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations...

...Valerie Gannon; Andrea Prothero Purpose The purpose of this paper is to consider the use of beauty blogging selfies in conveying consumer authenticity. The authors used an under-researched consumer-based authenticity approach. Design/methodology/approach The authors adopt a practice theory...

...Joonas Rokka; Robin Canniford Purpose Digital technologies are changing the ways in which the meanings and identity of both consumers and brands are constructed. This research aims to extend knowledge of how consumer-made “selfie” images shared in social media might contribute...

...Richard Kedzior; Douglas E. Allen; Jonathan Schroeder Purpose The purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship. Design/methodology/approach The significance...

...Weng Marc Lim Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities...

...Richard Kedzior; Douglas E. Allen Purpose This paper aims to serve as an integrative literature review that organizes the burgeoning literature and findings related to possible impacts of the selfie phenomenon on consumers. Design/methodology/approach This is a conceptual paper. Findings...