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Keywords: Service ecosystems perspective
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Journal Articles
Orchestration of value: the role of customer success managers within sales ecosystems
Available to PurchaseEmily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, John D. Hansen
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 756–781.
Published: 01 November 2023
...Emily A. Goad; Kevin S. Chase; David B. Brauer; Ellis Chefor; Nawar N. Chaker; Ruben Rabago; Bryan Hochstein; John D. Hansen Purpose This study aims to integrate research on customer success (CS) management with the service ecosystems perspective of selling to enhance the understanding of the CS...
