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Keywords: Service logic
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1310–1318.
Published: 26 July 2011
...‐dominant logic is unlikely to be practically fruitful while remaining theoretically limited. Nicholas Jackson O'Shaughnessy can be contacted at: n_o_shaughnessy@hotmail.com © Emerald Group Publishing Limited 2011 Service logic Service definition Disjunctive definition Function versus...
