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Keywords: Service logic
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Journal Articles
Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1310–1318.
Published: 26 July 2011
... business. But we question whether this is the most meaningful way to view business for marketing purposes, since it is a definition that dilutes the notion of a service, though such a definition is the core of their thesis. Service logic Service definition Disjunctive definition Function versus...
