Keywords: Service marketing
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Journal Articles
European Journal of Marketing (2023) 57 (12): 3041–3071.
Published: 23 October 2023
... satisfaction is not just driven by customers’ overall assessment of the interaction but also by their experience at different stages of the interaction. Originality/value Service marketing and management scholars have largely explored emotional labor from a between-person or within-person perspective...
Journal Articles
European Journal of Marketing (2022) 56 (12): 3169–3196.
Published: 22 September 2022
... Emerald Publishing Limited Licensed re-use rights only Dark sides of relationship marketing initiatives Contract termination Customer retaliatory behavior Negative word-of-mouth Service marketing Relationship marketing Regression analysis Service delivery Service contract termination...
Journal Articles
Journal Articles
European Journal of Marketing (2020) 54 (10): 2477–2500.
Published: 13 October 2020
... 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social connection Service marketing Business-to-consumer gift Norm of positive reciprocity Relationship marketing Value creation Consumer interaction Husni Kharouf can...
Journal Articles
European Journal of Marketing (2014) 48 (5-6): 901–923.
Published: 06 May 2014
... – This study will try to contribute to the service failure research by analyzing the role of two variables that have not been analyzed before in this context: intentionality attribution and humiliation. © Emerald Group Publishing Limited 2014 Consumer behavior Service marketing This study...
Journal Articles
European Journal of Marketing (2014) 48 (1-2): 170–192.
Published: 04 February 2014
... as a holistic variable. This study also clarifies learning orientation's relationships with internal market orientation and market capabilities. © Emerald Group Publishing Limited 2014 Organizational learning Internal marketing Market orientation Service marketing Market orientation refers...
Journal Articles
European Journal of Marketing (2014) 48 (1-2): 25–46.
Published: 04 February 2014
... and should not be viewed negatively or avoided altogether in practice and as a topic of analysis. A re-conceptualisation of call-centres as sites of control over customers is proposed. Originality/value – Control and power are rarely analysed in services marketing. This is one of a few studies...
Journal Articles
European Journal of Marketing (2013) 47 (3-4): 463–484.
Published: 29 March 2013
... misbehavior Service marketing Telephone rage Customers Customer service management Studies of service dynamics have long agreed that satisfying service encounters pivot on mutually constructive and beneficial interactions between customer‐contact employees and customers (e.g. Czepiel et al...

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