Keywords: Social impact pathway
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Journal Articles
European Journal of Marketing (2024) 58 (7): 1806–1825.
Published: 13 September 2024
...Sharyn Rundle-Thiele; Sarah-Louise Mitchell; Zoe Lee; Fran Hyde Purpose Social impact research remains in its infancy. The purpose of the paper is to build on Keeling and Marshall’s (2022) “Call for impact” paper and develop a comprehensive social impact pathway (SIP) framework. The aim...

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