... stewardship. The authors propose that consumers may interpret higher workforce-wide diversity as a signal of stronger environmental commitment. The authors further examine whether perceived social responsibility explains this relationship and whether it is stronger for smaller firms than for larger firms...

... goods with ethical logos. Some guidelines on labeling strategy are thus provided. Originality/value This research contributes to the literature on labeling and social responsibility by delineating the concept of PSR, assessing its measurement and identifying its antecedents and consequences...

...Sameeullah Khan; Asif Iqbal Fazili; Park Thaichon; Sara Quach; Mohd Ashraf Parry; Irfan Bashir Purpose This paper aims to challenge the notion that “having-less” – limiting consumption of scarce resources to a select few – represents a social responsibility route toward guilt reduction. It rather...

... and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing communications Companies...

... corresponding author and can be contacted at: israr.qureshi@anu.edu.au 27 02 2020 07 07 2020 17 11 2020 22 11 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable development Social responsibility Social change Food...

... thresholds for organizations to enhance their corporate social responsibility (CSR) image. Design/methodology/approach Experiment 1 (N = 482) tests whether CSR image improves with donation amount up to the point at which it becomes excessive (H1) and whether this point differs between...

... 08 2019 20 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Maryam Tofighi can be contacted at: mtofigh@calstatela.edu Social responsibility Sustainable brands Conspicuous consumption Brand concept Ethical attributes...

...Angeline Close Scheinbaum; Russell Lacey; Minnette Drumwright Purpose This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent...

...Wenbin Sun; Joseph M. Price Purpose This paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance, specifically the moderating impact of environmental uncertainty on the corporate...

... perspective to children’s consumption and propose an agenda for both future research and actions by policymakers to advance and bolster this new and promising field. Consumption Brands Social responsibility Children Consumer culture Social practice theory I eat my peas with honey...

... considerations on corporate social responsibility, and to distinguish it from similar concepts. Its rationale lies in the figure of the generalised customer. Design/methodology/approach The generalised customer stems from a combination of stakeholder theory and sociological role theory. The stakeholder...

...Michael Jay Polonsky; Isabelle Maignan; O.C. Ferrell; Linda Ferrell Purpose To provide a comprehensive managerial framework to understand and provide a well balanced and integrated stakeholder orientation for implementing corporate social responsibility in marketing. Design/methodology/approach...

...Jari Kärnä; Eric Hansen; Heikki Juslin Companies along the forestry‐wood value chain from four European countries were surveyed in order to examine social responsibility in values and environmental emphasis in their marketing planning. Most of the Finnish, Swedish, German and UK companies emphasise...

...Andrew Crane; John Desmond Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped...

... designs; 3. (3) trade marks; 4. (4) trade secrets; and 5. (5) copyrights. © MCB UP Limited 2002 Intellectual property Social responsibility Law Global marketing The protection of intellectual property rights (IPR) remains a major concern for global marketers...

... at the international level. These are explored here. Also explores the potential of future research in this area. © MCB UP Limited 2002 Management techniques Consumer protection Social responsibility Australia Bangladesh In the external environment of business, consumerism has emerged...

..., there is a need to understand the latter’s ethical decision‐making processes. Divergence in ethical behavior and attitudes of marketing professionals across cultures can be explained by, among other variables, differences in perceptions regarding the importance of ethics and social responsibility in achieving...

... shareholder wealth, which may mean the adoption of a marketing orientation as a tool to gain competitive advantage. Corporate policy Ethics Marketing philosophy Social responsibility Stakeholders The only proper goal of the managers of a business is to maximize the owner’s wealth while acting...

... in the manufacturing sector of the economy. Argues that service organizations have social responsibilities in the preservation of the environment, too. Presents the importance to a product, such as longevity or specific marketing, of green practices among services, a framework to describe green activities across...

... that marketers should strive to enhance consumers’ wellbeing without harming other publics or stakeholders. Shows how marketing managers can set marketing objectives based on the QOL concept to guide socially responsible marketing practices. Develops a conceptual framework for setting marketing objectives...